The asian american foundation
The Challenge
TAAF (The Asian American Foundation) reached out to Nextshark and LOUDER! to create a social campaign for their upcoming Youth Mental Health summit. By capturing the keynote event and 1-on-1 interviews with key speakers, we were assigned to produce solution-oriented content that highlights modern issues in youth mental health.
Our Approach
With limited time to capture the event and interview 9 speakers in one day, we came up with a swift solution, having two separate teams (one to capture the event, and one to conduct interviews) working simultaneously. We wanted to highlight key issues in youth mental health today, and the solutions being discussed by the top leaders and advocates in the industry.
THE DELIVERY
In the end, we provided 1 hero film, and 6 social cutdowns, each highlighting a different issue and solution. With a collaborative post between TAAF, Nextshark, Rebel Yellow and various speakers, the campaign reached a wide range of Asian-American youths that sparked discussions on the most prominent issues in youth mental health today.