Sol health
Our Approach
After assessing the data provided by their users, we ideated 3 mini-film concepts, each tackling a different issue: relationship problems, social media addiction and men’s mental health.
THE DELIVERY
In the end, we provided 3 separate 1-minute films, all with their own distinctive styles, stories and issues. Each film was specifically produced to be emotionally resonant, but fit for the fast paced social media environment. The campaign allowed Sol to reach a wide range of specific audiences and the comments speak for itself.
The Challenge
Sol Health reached out to us wanting a fresh approach for their social media audience. They wanted to spark conversations and create a series of mini films about mental health issues that were prominent in their younger audiences.